“Secret” 3-Step Process of Top Online Producers

There’s lots of “SECRETS” out there.  We all know that they’re not really secrets or I wouldn’t be so willing to share them with you.  They are probably more accurately described as Little-Known Strategies, or Obscure Techniques.  Whatever you want to call them, you usually have to do some digging to find them.  Here’s what I consider a very important (Secret) 3-Step Process to keep your business in the black.

Before I “reveal” this secret process, please notice with me these common problems and solutions.  You will need to understand these before “The Secret” will make any sense.  So don’t skip ahead… (or at least if you do, go back and read the article from the beginning)  Have Fun!

Four Major Problems of New Network Marketers.

1. Lack of Leads — once you run out of friends and family, you need a constant flow of quality people to talk to
2. Lack of Money –  Typically it takes months or years to develop significant residual income in a NM company.  Lear
3. Lack of Marketing Training –  Unfortunately most upline mentors don’t have
4. Lack of Duplication — Once you’ve reached a level of success.  New dist need money in their pocckets within the first 90 days

Four Components of the solution

1.  A System of Lead Generation — This is the lifeblood of your business.  Without leads you die.

Generate leads using a personalized capture page system.  Corporate replicated sites are not nearly as effective as something that brands YOU — Your words, Your videos, Your email auto-responder system mailing to Your own list.  When you use a corporate site, you’re expending time, effort and money to brand them and not yourself.  You capture names for their list and they receive company emails and communication.  Companies come and go in this industry.  Brand yourself and keep the names for your future business efforts.

Use a system that will sort and qualify your leads automatically.  You don’t want to have to spend time working with tire-kickers and dead-beats.

2.  Personal Branding / Relationship Building — Remember that people join people not businesses and work with people they know, like and trust.

I cannot overstress the importance of personal branding.  Top producers in this industry understand that people follow people and not companies or other gurus or figureheads.  You must have personalized videos throughout your sales funnel.  People want to know who you are and what you’re about.  Create automatic follow-up that builds trust and  familiarity.  As people receive your personalized series of auto-responders, they will get a sense of your expertise and your genuine interest in improving their situation.  That builds trust and, ultimately, as a business person, that will come back to you in a very positive way.

3.  Autopilot Cash Flow — Get into profit mode quickly by developing multiple income streams from affiliate marketing and marketing of your own material.  Use a system that runs this on autopilot so you can focus on building your organization.

If Leads are the Lifeblood of a business, Cash Flow is the fuel.  Without it, your business is going nowhere.  You can’t make valid and reasonable business decisions if every decision has to be minimized to a question of cash availability.  Rather it’s best to make decisions on the ROI (Return On Investment).  Building a system that provides immediate cash flow for both you and your distributors is essential to the viability of your business.

Use a sales funnel that sprinkles tools and resources for your leads to utilize.  While you should certainly provide ample free resources, you also need to provide opportunities for them to purchase the necessary services, training and resources  that they will require to run their business.  These are usually things that they will purchase ANYWAY.  As long as they will, allow them to buy it through your affiliate links that will provide a commission to you.

This income stream is necessary to provide cash flow to fund your business and marketing costs.  Automate this system into you’ll begin to see regular DEPOSITS into your bank account.  Imagine that!

4.  Down Line Team Building – Sign up new distributors and the build them from the ground up with online training using a system that trains them in every aspect of marketing themselves online.

Provide your team with a duplicatable system that really works — A system that not only generates quality leads for them but also provides necessary immediate cash flow to assist them with the growth of their business.  Your retention will skyrocket and your income will grow exponentially.

This system should also have all the necessary training that is also…. You guessed it, AUTOMATED.  You cannot be involved in the daily training of your new distributors.  If they can’t self-manage and complete the training online ON THEIR OWN, you should seriously consider if these are the kinds of people with whom you want to work.  Find a system that has not only archives of online resources such as training calls and videos, but that also conducts weekly training calls and webinars so both you and your distributors can stay current on all the trends and tools available in the marketplace.

This simply creates leverage for your business.  Your time is the most valuable and important asset you have.  Spend it all training and hand-holding your distributors and you’ll find your business locked in either the slow lane or stranded.

OK… Here’s the Secret 3-Step Process.

1.  Build your list.
Drive traffic to your capture site and slowly build a list of leads and prospects.

2. Build a relationship with your list.
Offer tremendous support, valuable content and free training and information to build a comfortable relationship with your list.

3.  Monetize your list. You can’t monetize your list before you’ve built a trusting relationship.
When appropriate and not too often, offer a referral or link to a service or resource that your list might need.  This could be signing up for an auto-responder like Aweber, a hosting service like BlueHost or HostGator, or it could be some necessary foundational training such as Mike Dillard’s Magnetic Sponsoring or Building on a Budget.

Put these three secrets on autopilot and your success will just grow.  As I’ve said over and over in this blog, success in this industry DOES NOT happen overnight.  Success is merely a few simple disciplines repeated everyday.

Dennis Volz is the owner of The Red Hot Millionaire Marketing Alliance and the author for The MLM Resource Center .com.
www.TheMLMResourceCenter.com
www.MLM-Toolkit.com

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