The Social Media Funnel
October 23, 2009 by Dennis Volz
Filed under Attraction, Blogs, Marketing, Social Media
Social Media is that complex array of different forms and methods of connecting and networking with people on the web. They include, but is certainly not limited to, Facebook, Twitter, MySpace, BetterNetworker, YouTube, Blogs, and Personal Websites. If used correctly, this system can be used to identify and connect with highly-targeted leads that will enhance and grow your online business efforts.
The picture on the right shows a huge funnel with your social networks like Facebook, Twitter, LinkedIn, etc at the top. Their role is to help you identify pre-interested vs. pre-qualified people to make new online ‘friends.’
Twitter sits at the top. For a long time, Twitter was a seemingly useless and confusing cacophony of noise to me. Then one day some one explaned it to me like this.
I think of my Twitter account like a billboard you see as you drive along the highway. Thousands of cars a day go by. 90% of the cars passing by don’t even look at the my billboard. 10% do (and it’s a different 10% everyday) and of that maybe 2 or 3 out of ten will even remember what they saw. But they see the same sign over and over again or one catches their eye because ON THAT PARTICULAR DAY, they’re interested in what you’re offering, they REMEMBER (click on) that message. It’s imperative to incorporate an easy to manage system that automatically builds your Twitter Following.
Facebook, LinkedIN, MySpace and other similar sites is where you make new friends and use the unique communication tools on that particular site to engage highly-targeted leads who will eventually out of need, interest or just curiosity visit your blog or capture page (the ‘W’ in the box).
The Money Bag is your EMAIL DATABASE ! This is your most important asset. This is where you can really present in a unhurried and first-class fashion your expertise, information, products, business, resources and helpful hints. It’s vital to your online success incorporate a system to build and develop a list of targeted leads who have
Your WordPress blog is like your backyard barbecue where you can entertain, inform, feed the hungry and lift up the frustrated. Here is where you establish your position in the networking marketing community as a source of information and inspiration.
There are many methods to drive traffic to your blog or capture page using social media. By far he most inexpensive and effective method simply involves providing excellent content and value to offer to your ‘friends.’ Keep them engaged by staying up to date, reading up on current trends, listening to webinars or training calls and then putting all that great information into articles, notes, posts or videos that you make available to your ‘following.’
Simply bring a constant stream of value to your friends and they will naturally want to ‘hang out’ with you and will eventually end up as your customers, representatives or clients.
Dennis Volz is the owner of The Red Hot Millionaire Marketing Alliance and the author for The MLM Resource Center .com.
www.TheMLMResourceCenter.com
www.MLM-Toolkit.com
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