Monday, February 6, 2012

Personal Investment – The Best Time & Money You’ll Ever Spend

There are Five Personal Essentials required to be a successful in your business.  The first is intense DESIRE which is based on your ‘why’.  That is followed by an unwavering COMMITMENT to your business and to your success.  Next is Systematic INVESTMENT both in yourself and your business.  That is followed by purposeful PERSPECTIVE that takes you toward your goal   And finally unrelenting PERSEVERANCE will keep the dream alive until you begin to enjoy the fruits of your labors.   These Five Personal Essentials are each dependent one upon the other.  Pay attention to each of them on a daily basis and your success is a tangible reality.

Investment In You & Your Business Is Critical To Your Success

Investment in your success comes in two very important parts.  First is investment in your business.  Second is investment in yourself.  Each is critical to your success.

Invest in Your Business

This is the investment that makes your business work.  This is the investment that is the foundation of your entire business platform.  Investment can be a tricky tight rope to walk.  While it’s important to invest sufficiently to create and maintain a quality business, care must be taken not to over-invest and put yourself into excessive service of debt.

Grow as you go is a good mantra to keep.  Hopefully at the outset you saved and set some money aside so that your initial start up costs were taken from cash on hand.  It’s better to grow slowly and debt free than to get in over your head with excessive expenses that put you in debt.  You get to the point where you worry more about the mounting debt than you do about growing your business.

On the other hand, don’t be afraid to put the necessary business tools in place to effectively run your business.  You need a personalized website and capture page ($20-$50/mo),  you’ll also need a blog ($10/year) with a professional looking template ($20-$100 one time), and an AutoResponder system (about $20/mo).  You can set up your entire online business for less than $500 and be looking at $50-$95/mo in fixed monthly cost.  If you can’t afford this, then WAIT! You’re not ready to be in business yet.  Save your money, invest in yourself (next section of this post), and get educated.  You simply can’t run a business without some overhead.  But remember to keep it lean!

I remember my first couple years as an entrepreneur when a bookkeeping company stopped by my office and pitched me on their services.  I thought, “Sure… I’m in business.  I need a bookkeeper to keep track of my expenses, checks, payroll, etc.”  Well now that I look back it was a completely brainless move.  I was writing about 6 or 8 checks a month for basic things like office rent, utilities, maybe an occasional run to Staples for supplies and that was it.  I certainly didn’t need anyone to keep track of that volume of transactions for me.  Dropped them after 6 months. (I’m a slow learner….)

Wisely invest in your business and let your overhead and expenses grow gently as  your gross revenue grows.  Keep it real.  Keep it reasonable.  You’ll sleep way better at night!

Invest in YOU

This is the best investment of all.  Jim Rohn says, “Learn to work harder on yourself than you do at your job.  If you work hard on your job you’ll make a living.  If you work hard on yourself, you’ll earn a fortune!”

Remember that you get paid for bringing value to the marketplace.  The best (and really the only) way to bring value to the marketplace is to make yourself more valuable.  There’s two important ways to improve your value and thereby improve your earnings in the marketplace.

FIRST:  Invest In Your Education

This is an investment of both time and money.  Sometimes you spend some money to get a book, course, tutorial, ebook or seminar on how to do something like building a blog, using HTML code or How To Write Good Ad Copy.  Sometimes these investments are your time to slug it out with your video to make it just the way you want it, or battling some HTML code to get you blog to have the professional look you desire.  Sometimes it’s a combination of your time and money.  All of these are investments in your value because as you learn more skills, you become more valuable in the marketplace. (not to be confused with your intrinsic value as a person, father, mother, son, friend, church member, etc)

Here’s a few recommendations on investing in yourself.   If you’re network marketing onine, Mike Dillard’s Magnetic Sponsoring and Building on A Budget are the industry gold standard.  They are affordable for any beginning entrepreneur for about $40 and $30 respectively.

FIRST:  Invest In Yourself

Jim Rohn’s The Art of Exceptional Living will be a life-changing experience.  The wisdom and sage advice of this world-renowned speaker will touch and improve every aspect of your life.  Be on a quest for Personal Development.  Listen to Jim Rohn, Brian Tracey, Denis Waitley, Darren Hardy and any others you might like.  Listen to them over and over again.  Listen until it just becomes part of the way you think.

Set a realistic budget to invest in yourself each and every month.  Buy a book, some CDs, an online course, spend the time to listen to free webinars on subjects like Facebook Marketing, Mindset, Article Marketing or just Inspirational.  There’s so much free material available not only here on this site, but all over the internet.  Put yourself back in school and make a regular commitment to constantly enhance your own value in the marketplace.

These Investments Always Yield the Biggest Returns

Wisely investing in your business and continually investing in yourself will yield tremendous results.  Remember you’re on not only a business journey but a personal development one as well.

Wishing you every success,


Dennis Volz is the owner of The Red Hot Millionaire Marketing Alliance and the author for The MLM Resource Center .com.
www.TheMLMResourceCenter.com
www.MLM-Toolkit.com

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