Business – List & Autoresponder
December 18, 2009 by Dennis Volz
Filed under 5 Business Essentials, The 15 Essentials
There are Five Business Essentials required to be successful in your business. The first is a PERSONALIZED WEBSITE & CAPTURE PAGE. It’s the hub of your business and lead development. That’s followed by a LIST-BUILDING AUTORESPONDER. Effective use of email marketing with your autoresponder can be a powerful income stream. Next is a streamlined SALES FUNNEL. Automating your sales process will free you from the tedious tasks of presenting, closing and order taking. That’s followed by an automated system to PRESENT YOUR PRIMARY COMPANY. This is your recruiting machine that can sponsor people on autopilot. Finally you need an AUTOMATED TRAINING PLATFORM. This is the most essential time management tool you can have. These Five Business Essentials are dependent on one another for your success. Put them in place and watch your business explode!
Your List – The Foundation of Your Success
If you’ve been building your network marketing business using the traditional methods, you probably have not considered the concept of building a list. All top earners who build their network marketing businesses online build a huge list and keep in touch with that list by using an autoresponder for effective email marketing.
It’s very important to own your own list and not build it within a corporate replicated website. Consider that if you are using a corporate replicated site that it serves to brand your company, not you. The names are owned by the company and should the company go out of business you could lose your entire list. Using an autoresponder to build your own list is critical to your long-term success.
When you own your own list you can email your entire list at anytime about any subject you choose.
You build a list through the use of a personalized capture page. You drive people to your site by various means such as Pay Per Click ads, Article Marketing, Facebook, and many others. Then because you lead with value on your capture page in that you offer to help in some way, people will enter their name and email address to receive your offer. You’ve just added a subscriber to your list.
Serious top-earners in this industry build lists of thousands and even tens of thousands of names. Skillful use of email marketing to your list can generate good will, familiarity, trust and revenue.
There’s several good autoresponder sources available today such as Aweber, iContact, and GetResponse. You can get a review of each of these here on this site.
If you’re not building a list and using an autoresponder to keep in touch with your list, you’re missing a significant revenue stream in your online business. Why is this so critical to your success?
Simply because the best source of traffic to your website is your list!
Is your company holding a promotion? Tell your list! Are you offering a training call or webinar? Email your list! Is there a new and informative article on your blog? Invite your list to see it!
People will stay on your list for YEARS! As long as they don’t opt out, they will continue to receive your messages and invitations. When the timing is right for them, they will respond. The key is to have tens of thousands of people in every phase of ‘getting ready to get going’ and each time the list receives your message, a handful will be at the I’M READY PHASE.
Build your list of highly targeted leads from people who are looking for or are already in a business opportunity. You are looking for entrepreneurial minded people and these are the people you want to stay in touch with. These are your very best prospects and the reason you should always diligently BUILD YOUR LIST and stay in touch with them using your autoresponder!
Dennis Volz is the owner of The Red Hot Millionaire Marketing Alliance and the author for The MLM Resource Center .com.
www.TheMLMResourceCenter.com
www.MLM-Toolkit.com
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